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However, during this time, the voice of OLED has slightly weakened, especially after Sony announced that the news of the production and sales of 11-inch OLED TVs in Japan has been released, it has caused many "oppositions" to seize the opportunity to counterattack. From the current situation, supporters of OLED technologies, including Sony, Samsung, and LG, have not found a way to effectively reduce the cost of OLED production.
The bigger problem is that LCD (liquid crystal) is also undergoing technical upgrades. At present, the most popular LED (Light Emitting Diode) backlit LCD TV has a great potential to replace the traditional CCFL (Cold Cathode Fluorescent Lamp) backlit LCD TV. Especially since this time, all aspects of the LED industry chain are doing cost reduction efforts, and have made good progress. It should be said that the development model of the LED industry is still successful. Once LEDs are successfully destined, they will squeeze the OLED market space or delay the popularity of Oled products.
Therefore, upstream and downstream enterprises in the OLED industry should devote more energy to the pursuit of low-cost issues, because only the problem of high cost is solved, and the technology that can be rapidly industrialized is the best technology, otherwise it will follow the PDP (Plasma) Although the technology is good but the market is not strong enough, the risk of finally withdrawing from the market will increase accordingly.
OLED upstream and downstream stress reduction costs
OLED technology was once praised as the next generation of flat panel display technology in the industry. At the same time, thanks to the efforts of Samsung and Sony, OLED is very eye-catching in the small-size display market. At present, the market share of Oled monitors is increasing year by year, and it is expected to exceed $5 billion in 2015.